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Skyhook Foundation

Tel: 310.762.1001

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Team Members

Kareem Abdul-Jabbar


Kareem Abdul-Jabbar is considered by many fans and sportswriters to be the greatest basketball player of all time. The 7-foot-2 Hall of Fame center, famous for his indefensible skyhook, also dominated the NBA for 20 years. He not only captured the NBA’s MVP six times, was a 19-time All-Star, and set the NBA all-time records in nine categories — he also remains the NBA’s All-Time Leading Scorer, a record that may never be broken. But as Kareem himself says, “I can do more than stuff a ball through a hoop; my greatest asset is my mind.” And indeed he can. A lifelong passion for history led to his authoring eight best-selling books on various historical subjects. Kareem has in-depth knowledge of many subjects ranging from sports to history to jazz and film. While growing up under the two biggest media spotlights in the world (NY&LA) during the Civil Rights era — as quite literally the most visible black man in the country, this has given Kareem a unique perspective on America’s political and social landscape, and has led him to make a significant impact on the under-served youth of the United States.

Deborah Morales


Deborah Morales is the founder and Chief Executive Officer of Iconomy, LLC, an international consulting firm dedicated to helping celebrities and prominent business personalities position themselves in the marketplace to reach their highest financial and most noble philanthropic goals. Ms. Morales is also President of Iconomy Multi-Media & Entertainment, exclusively focused on developing, producing, distributing and managing clients’ films, best selling books, music and audio sound tracks, and special events.Over the past decade Ms. Morales has been the business manager, strategist and ‘iconomist’ for legendary basketball icon Kareem Abdul-Jabbar, wherein she has generated and signed lucrative endorsement deals with national and international brands and entities, developed prestigious consulting/coaching contracts, raised capital for and directed & produced his highly acclaimed and internationally distributed film “On The Shoulders of Giants” – the story of the greatest team you’ve never heard of. ‘Giants’ went on to win the 2013 NAACP Image Award for best documentary as well as two Telly Awards: best graphics & best documentary. Currently she is helping produce HBO’s bio pic on Abdul-Jabbar which is set to release in February 2015. She has negotiated publishing deals, providing editing and inspiration to Kareem in the writing and publishing of many incredible books that reached the New York Times Best Seller list.

Janice Contreras

Assistant to the CEO

Janice Contreras assists with the everyday office needs of Iconomy and its entities. She is highly detail-oriented and is skilled in letter writing. Janice assists in coordinating all travel for the CEO and its clients as well as coordinating special events and meetings. Janice volunteers at her church as the Youth Director for six consecutive years and also as a Regional Director for Assemblies of God overseeing 60 youth groups from churches throughout San Gabriel, Riverside, and San Bernardino County.

Audy Contreras

Assistant to CEO of Iconomy

Audy works on the day-to-day operations of the office as well as all aspects of administrative management. She also assists with various special projects within Iconomy and its entities. Using her superb organizational and analytical skills she tackles tasks dealing with sports memorabilia, research and supporting the CEO and its athletes in and out of the office. Audy is currently working towards her B.A. in Sociology at the University of California, Davis.